SEO Link Building Guide

What is Link Building?



Link Building is simply the process of establishing and distributing your website's URL via the web. This is a critical step to the Search Engine Optimization realm as search engines often rely heavily on external links pointing to your website. In fact this is so important that without any links pointing to yours, you'll more than likely to be NEVER found by Google or Yahoo-yikes! This doesn't mean you should go to any site and just start spamming it with your website's URL -- the search engine's algorithms are far too advanced for primitive techniques like those. However, when done honestly, this can promote your website above and beyond your competition as Google vests a lot of its confidence in external linking from relevant websites.



How do I get my URL on other websites, legitimately?



Publishing your website on just any website is a very bad idea as well. You want to make sure that you look over the website itself and see if it's relevant to the content on your own website. For instance if you place your website's URL that contains information about gardening on a site that's dedicated to automobiles, that's a bad idea. This tells Google NOTHING about your website and may actually penalize you in their search results. Look for websites not only relevant to yours, but also ones that are respected by the search engines. Avoid all sites that are cluttered with advertisements or affiliate links -- Google may penalize you for having your links here as well. Stay away from ad farms (pages consisting soley of external advertisement links) as this will further harm you in the rankings. Look for legitimate websites and the way to tell is really just using common sense. If it looks good to you, an honest and content rich website relevant to the content on yours, ask the webmaster if you could place your link on their site. It never hurts to ask :).



Don't do overnight linking



Overnight linking is when you prop up your website and then just go out and post your website any and everywhere you possibly can. Spread your link distribution out a bit so you don't have 100 links in a day and for 5 days you have no future external links. Google sees this as abuse and spam and will penalize your website. Trust me, it's all be done before and Google is just too smart nowadays for black hat SEO techniques. Rather, spread your links out so that instead of getting your website 100 external links in a day, aim for doing this in a month. Gradual linking is better in Google's eyes and if Google is happy, that means Yahoo, AOL, Ask Jeeves, and MSN are happy.



Google's PR



Also another way to tell about how generally respected a website is you can use Google's Page Rank tool that's included in the Google toolbar. The PR rates websites on a scale from 0-10. Most websites are only in the 1-4 range, but be happy if yours is 5 or above. This shouldn't be your only basis for rating websites, but it is a good rule of thumb. Don't just go after PR 6 or 7 sites, mix it up a bit. Place a few links here and there on 3 or 4 PR and then go for the big shots.



Note: Many websites have no PR and this is quite common. Some reasons could be due to the fact that it's a new website or is on a dynamic page (page using PHP, ASP, CGI, etc.).



Vary your anchor text



Your anchor text is the text that appears with your website's URL embedded in it. The most common example is "Click here". Now while this is distributing your website, it's not telling Google ANYTHING about what it is. Even if you post it on a website about flowers and your website is about gardening, try and get that anchor text to say something like "Gardening tips" or something more specific. Also try to work your keywords into your anchor text. If one of your keyword phrases is 'Gardening tips' place that in the anchor text. In addition don't place "Gardening tips" for your anchor text on EVERY website. Vary it by placing anchor text like "Gardening FAQ" or "Resource for Gardeners" -- if you have all your external links saying "Gardening Tips" this will raise a red flag with Google and may see it as artificial link building rather than 'organic' (pardon the pun) link building. Artificial link building is black hat and Google does not tolerate it. Your website WILL drop in the rankings if you do this...



IMPORTANT: This is a VERY common mistake. Many people will do what I said in the above paragraph completely right, but will only have the anchor text contain their keyword phrases. This is a bad idea as well. If your keyword phrase is "Gardening Tips" it's okay to have few links with that anchor text BUT not too many. Instead have the text say "Tips for your Garden" and vary your keywords and phrases. Google loves this and it looks less like you're trying to do it soley for internet marketing sake.



Article submission



This is a GREAT way to promote your website - by publishing content on a blog or article submission site. You not only (usually) have the ability to add a link back to you, but it also makes that page relevant to your website! So be explorative and helpful. Go to a website and give your gardening tips and then link back to your website. You not only contribute to the world wide web, but you get exposure as well. Just make sure the content you submit is valid and isn't copied from another source unless you have permission to do so. Keep in mind that you should also vary your articles so you don't just copy and paste the same thing for numerous article submissions on various websites.



Avoid link exhanging and reciprocal linking



These SEO technqiues were used years back and were effective - now it's not so much that case. Link exhanging is when you swap links with another webmaster so you place their link on your website and vice versa. This is hardly effective and if done in excess, Google won't think very highly of your website and may see it as spamming, further penalizing your website.



Submit to trusted directories



Submitting your website to directories such as DMOZ or Yahoo! will give you a monster boost in Google's eyes. At the time this article was written, Yahoo! cost $299 per website listed in the directory and may not be within your budget, that's fine. DMOZ is a free directory and is in fact the largest human-managed directory on the web with millions of websites listed. Unlike crawler based search engines like MSN, Google, or Yahoo, directories are manually submitted content and are reviewed. If your site is deserving of a listing,you're listed. I'd stay away from many directories, however. DMOZ is the best one you can get into, but is a long process (takes anywhere from 2 weeks to months) and you might not even be listed so keep that in mind.



Have permanent links



Make sure the links you post are permanent. Temporary links command less respect, so seniority rules on this one!



Closing statement



When it comes down to it, just be honest. Don't try to outwit the search engines' algorithms. You may discover a flaw in the system but you should not utilize it if you find it cunning or sneaky. Just stick to white hat techniques for search engine optimization and you'd be amazed how honesty is the best policy. In addition, search engines tend to be quite forgiving (just don't do bad stuff to where you get banned and removed from the search engine,that would be bad!). Finally, just to sum some stuff up, this article about covers what you need to know for effective link building. If done right, this art can radically transform your placement among the major seach engines.

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The back links are a big part of the majority of the Web sites successful on the net and are almost essential in order to obtain the reasonable lists on search engines. The back links are quite

simply, of the links of other Web sites. As an element of the majority of the algorithms of search engines it is obvious to see that they strongly mainly count on the quantity of entering links of

quality which your Web site.I would like to reiterate, of the links of quality, there are many farms of bond and of arrangements without scruples of bond which if you take part inside, will

obtain prohibited principal engines of research to you. The search engine optimization see links of other, usually established, Web

sites like mark of respect and that you have probably something to offer.
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have you know that the back links are a crucial part with a Web site, almost as much as very contained on top. With Juste a bond with you of the others the site indexed you can usually

obtain some club-footed Search Engine visiting your site in hours instead of the days, or even of the weeks by the manual tender. The back links usually mean that you can carry out some

reasonable key words in few search engines in weeks if you have a site of good quality.There is one another option for you that you can hire a professional SEO consultant India for best direction about the optimization process of your website.
Armed with information above it is easy to so much now see at which point the essential links back are, you wonder where to obtain them. Well you are advised to remain starting from the

dishonouring sources as I mentioned previously but they seldom function any manner, instead of that should visit to you places like the forum and WebHostingTalk de Sitepoint where many

webmasters professional can be found. One you recommends goal to him to bind the exchange with the Web sites which have a better rank of page of google than yourself.

Find the Best SEO Expert

The main motors of research like Google, Yahoo and MSN seek just one, very specific key component among the million Web pages which they read and index daily. This element determines if the Web site that they spider more obtains in the one page or paginates 150 of their list of sites.

Your specialist in optimization in Search Engine should mention this key component and his seven subelements in your interview of pre-contract. This can be your acid-test to determine if this specialist in SEO is the right for you.

You can say much by which expert as regards SEO called at the time of your first meeting. Thus, enters your meeting with enough arrangement in the way in which optimization functions, and then listening carefully to make sure your addresses of specialist each of the seven points in ours thus you 'about renting an expert out of matter checklist of SEO.

Here of methods of Search Engine 's how the search engines function. Google, the giant us all the court for rows, lists and stores all research by key word made by its users, and then him of research matches this research by key word in the Web pages which it indexed.

How to obtain noted so that your site attracts users, it must have the witty remarks, the key words your use of customers. The experts as regards SEO seek key words by a series of tools, but any tools they use, their goal for you is identical: with the pipe cleaner outside the expressions and the words your potential customers employ to find you.

Thus you 'about renting a checklist of expert as regards SEO

1. Search for key word (the process to find the key words most active for your Web site.)
2. Contents written by quality (must as well as call upon people spiders!)
3. Contents write regularly changing (the dynamic sites obtain better rows.)
4. External bonds of Web site to your Web site (the bonds of quality impress the spiders.)
5. The structure of the code which composes your Web site (making it easy for the spiders to see your site and to cross it)
6. The structure of nomination of the Web site classifies (made a difference with these spiders of cruising)
7. The SEO-friendly Domain Name for your Web site

Challenges Of Search Engine Optimization

Online Articles And Seo

Writing articles is the most affordable and easiest way to get one-way links and build traffic to your website. If you want your website to get recognized and improve ranking, then you should provide intelligible and beneficial articles. These will attract interest and boost the popularity of your website.

Uniqueness in article design is the best way to get your website out to the public and get recognized as an expert in your field.

Benefits of writing articles for your website:

If you can write the articles adhering to SEO rules, they will prove very advantageous for your website. Along with your online popularity, customers from all over the world can gain knowledge on various topics and your website will be ranked higher, but only if you provide quality content, not just a cheap article slapped together.

The following are some of the benefits of writing articles:

Properly written articles help you in getting traffic for your website.

Articles properly displayed on the website aid people to understand more about a particular product or a particular matter.

The articles contain links, which lead people to various other websites.
If the articles follow the rules of SEO, then the webmasters publish the articles in other sites, which make them visible to the whole world.

Search engines index good articles, so when anyone clicks on the articles, they are easily displayed to a list of results where your website can be seen.
Well-written articles are snapped up by thousands of publishers from all over the world.

Good articles provide information about various subjects and topics to people who want to know more about a variety of subjects.

So writing good articles is very important as it helps you to get proper traffic to your website and will aid in getting your site easily ranked.

Earn Money Online

The internet is a limitless storehouse for information and knowledge. It is like a huge encyclopedia with all the answers and solutions that you require. The internet is also the best place to search for job opportunities. The great news is that you can make plenty of money with the computer over the internet. Most people today are buying this wonderful machine for business. You do not require outstanding entrepreneurial qualities to start a business. A single computer is sufficient to start with. People use it to supplement their main business and become independent. If you have the idea about the type of business that you want to go into then it will save lots of time. But if you are unsure then it is advisable to go through the internet and do some solid research before investing in anything. But remember that you do not have to register with the first company that you come across the net.

Weight your talents, investment and target before making the final plunge. Try to utilize fields that are not very crowded and always try to go into stuff that you have an aptitude for. Some people like to start as an intermediary instead of doing the business straightaway. This way the income might be less but you also cut down on risks. By working as an intermediary you can also gain a lot of experience for your own business. You can search extensively on the search engines to get relevant and attractive openings. You must give atleast 12 months for your business to fly off. You should not decide prematurely to quit even if the success rate is lower then your expectation for the few months initially.

One interesting way of earning money online is to create your own e-books. You can create e-books and then sell it. Pre-packaged PLR (Private Label Rights) packages can be used here. Creating an e-book is not rocket science. You can use Open Office which is easy to use and free. Start with small editions of around 10 to 30 pages of content. You do not have to worry about the content. You can get them on the internet as ghost writers or under a liberal Creative Commons license.

After the e-book is written, you need to add monetized links to the content. Place these links at key points. These links are those of affiliates and other sites from who will pay you. Links can also be given for eBay searches, complimentary Clickbank products, Commission Junction products and others. You can also add a ‘Resource’ page which will give all the links in an order for easy accessibility.

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SEO to Attract the Right Traffic

Most people assume that the more visitors you get to your site the better, but this is not the case. You can get a large number of people to your site but unless they are genuinely interested in what you do, what is the point? Unless they really want what you have to offer they will leave your website and you will have achieved nothing. So, what you really need is highly qualified visitors to visit your website, people who have a real interest in your products or services. This will then give you the biggest chance of converting them into your customer.

The true purpose of SEO is not to get loads of unqualified hits but to attract the right sort of traffic to your site and increase your conversion rate.

There are many different on and offline strategies that you can use to promote your website. You can advertise your website through the media (tv, radio, newspapers, etc), you can do paid advertising online (Google AdWords) but search engine optimization is very powerful and if you can get your website high up on Google through the natural search then it will get you more qualified visitors and also lend credibility to your site.

Spending some time researching the right keywords to use to promote your business is a really important part of your SEO. Once you have decided just which areas you should be targeting it will focus your efforts on getting exactly the right sort of traffic who will be primed and ready to buy what you are offering.

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Impact Of Online Game

Online Gaming is a popular form of entertainment and some people have the perception that they are useful in relieving stress and they are sufficient to give you better refreshment.

Today’s online gaming makes you become a very important part of the game you are playing. They offer you to explore your Ideas make a new target and become the number one winner of game.Online Games are one of the most discussion points between kids. There are many type of online games are available on web like shooting and racing that keep the game interesting till the completion of them.

Free online war and racing games provides us many features life single or multiplayer facility. Some of game requires several members. You can download free games if you are alone then there is another important facility provided by game owners that you can invite several members online to play with you. Shooting war games and fantasy war games are all quintessential components of the online war games and the ones that are free.

There are some education and puzzle games available on web some of them are useful to learn the cooking, dressing, and they are also used in collages and schools. Cooking and Dress Up Games are most widely used by girls to learn cooking.

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About The Author

Nazrul Islam owner of http://www.eicrasoft.com

Bangladesh Offshore Outsource Web Design And Development Company in Dhaka

Eicra Soft Ltd is a professional Internet strategy and Web design company based in Dhaka, Bangladesh. We specialize in best-in-class website design, online marketing, Flash multimedia, corporate identity and print graphics. Here at Eicra Soft Ltd, we believe that a quality product will emerge when you combine a client’s brilliant ideas, the creative imagination of our designers and expertise of our development team.

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We have a large team for both Web Development and SEO which can execute the campaigns at a much lower cost than what you have in house. Eicra Soft is a fastest growing offshore website design and development company, based in Dhaka, Bangladesh offers phenomenal solutions for its numerous satisfied clients across the glob in a very nominal price.

Eicrasoft customizes works and reports in such way that end client never know that his/her project being Outsourced to us! That's what -we have long and happy clientele behind us who are basically agencies based in Australia, US, UK and Canada!

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How to Build Chest Muscle Fast

Every guy wants to build chest muscle fast. Be it a rush in time for summer or after being inspired by the latest Will Smith movie, a great pair of pecs is an object of desire for many. When it comes to actually doing the work and seeing the results however, not many end up succeeding. Why? It's usually a combination of two reasons; they didn't try hard enough, and they didn't have the right information.

It's surprising when you actually make an effort what you can achieve in life, and to build chest muscle fast it really does take a it of action. Action alone won't help you build muscle fast however, as to do so it requires a very specific set of exercises and diets, as does any fast muscle building effort. There are a few key things to remember first though, before you get down to the details.

Most guys head to the gym confident of giving their chest a great workout. They put their IPod on, get all pumped up and ready, but only work out part of their chest! You have to exercise your upper, lower, inner and outer chest to really get the results you're after. It's also vital to work your chest to failure when you're attempting to build chest muscle fast. This means you need to do as many reps as you can until you literally cannot lift another single one. That should define your sets, not a pre-conceived number you think is right such as 10 or

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With over 160,000 new blogs being created each day online Maria V. Marcotte thought that a personal webspace just for her would be a great idea. Maria V. Marcotte and thousands of others use wordpress as the platform to manage their online weblogs. Maria V. Marcotte thinks wordpress is simple to use and recommends it highly.

Maria V. Marcotte has years of experience in many niches and has a lot of idea to share. Maria V. Marcotte will add information to her site regularly and share pictures, videos, and more!

If you like reading and learning about subjects other are an authority in Maria V. Marcotte’s site may offer you some good insight on many topics that Maria V. Marcotte is well informed in. Take a few minutes a day and browse the new site. Leave comments on articles or contact Maria V. Marcotte with ideas that you would like to see her blog about.

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BigDeal4U.com Becomes Popular Distributor of Wholesale Women's Clothing

While there are so many wholesale women's clothing distributors across the country, it is amazing to see that only a few have made it and are frequently mentioned in many different places on the internet. There are newsfeeds, article syndication sites, social bookmarking, RSS and all other things, there are so few names that made it to the list.

One of the most prominent is BigDeal4U.com. With more than 2000 customers over the years, it apparently seems that the company has managed to get their reputation build up through the wholesale women's clothing they sell, the pricing, terms, how they sell it, and their very accommodating customer service.

With the current economic situation in the country, this company has continued to show its strength in surviving the business thereby able to continue serving its thousands of customers worldwide. As many companies are struggling, including those in the wholesale clothing industry, this company proved they are meant to stay in the business.

The company is most thankful for the support of their customers for the trust they give them through these years. As 2008 is almost over, BigDeal4U.com is definitely one wholesale clothing supplier you will still get to see in 2009 and more years beyond.

Shop wholesale clothing from reputable suppliers of wholesale clothing and wholesale apparel at BigDeal4U.com and 1FashionClothing.com. Find best selection of wholesale tops, jeans, dresses, accessories, t-shirts, plus size and more at closeout prices no one can compare.

BigDeal4U.com is subsidiary of 1FashionClothing.com who carries over 2000 variety of wholesale clothing, wholesale women's clothing, and wholesale apparel with unbeatable under wholesale prices. For more information, please call 800-388-8249 or visit the web at http://www.bigdeal4u.com.

By: Claire Schaper

Wholesale Clothing for the Public Gets up to 80% OFF Wholesale Price

Have you seen a wholesale clothing distributor that offers up to 80% savings below wholesale price and available to the public? If not, read on…

History - BigDeal4U.com, a California based wholesale clothing distributor has made its name by selling women's wholesale clothing with:

1) No minimum purchase required

2) No reseller license necessary

3) No hassle ordering process available to the public

Their humble beginning starts at the store in S Los Angeles St in 2006 where it used to be one tiny little room with 2 owners and 1 staff. A few months later, they began gaining walk-in customers who were amazed by the selection and style BigDeal4U.com has to offer. The walk-in customers have become their loyal customers to date and their name spreads like fire in the fashion district of Los Angeles area. The tiny little store has now had bigger square footage brick and mortar store, huge warehouse and an online presence to broaden their reach of targeted market no longer limited within the bounds of California area. With the presence of BigDeal4U.com, their online store, who have just recently re-launched after massive revamp for a more user friendly and seamless navigation experience for the users, have now thousands of customers across the country and worldwide. To date, they have at least 2 owners and about 5 staff merely after 2 years since inception and considered to be one of the most competitive wholesale clothing distributors around.

Product Lines - BigDeal4U.com specializes in selling wholesale women's clothing. You can find wide selection of the latest fashion clothing and apparel, fashion accessories and costume jewelry in the inventory mix. The wide array of wholesale clothing available includes wholesale jeans, dresses, tops, juniors, misses, skirts, jackets, outerwear, sets, pajamas, pants, sweaters shorts to name a few. They do have separate section for wholesale plus size clothing for women. The plus size wholesale clothing section consists of tops, jeans, t-shirts, pants, evening wear, dresses, skirts, jackets to name a few. The wholesale fashion accessory section includes scarves, belts, cosmetics, handbags, wallets and more. Under the wholesale fashion accessories, there's a small section for wholesale costume jewelries. They have wholesale necklace, earrings, bangle, bracelet and others. BigDeal4U.com though specializes in women's wholesale clothing did not forget that there is also market for men's and boy's clothing. In this section, available inventory are mostly t-shirts, shorts and jackets.

The Advantage - Because BigDeal4U.com established their business through acquiring closeout inventory of brand and non-brand name items directly from the manufacturing companies, liquidators and direct importers of huge quantities, their pricing have become deeply discounted and pass the savings to the retailers so they can make huge profit as they resale. Can you imagine buying a closeout Forever21 of the latest style at $4 to $7.50 a piece when the retail is about $25 to - $35 at the store, the retailer will certainly make no less than 100% return on investment (ROI). And because you are not required to purchase a certain amount than the price of a pack, 6 pieces of the same style and color with sizes available from XS-XL usually anywhere from $20 to $60 a pack depending on what you're buying, anyone can become clothing retailer. Could you be a real retailer or you just want to make money on the side. There is certainly money to be made in buying and selling wholesale clothing at BigDeal4U.com.

The Savings - Their standard price on clothing wholesale ranges from 50% - 80% below wholesale price.

And on their clearance items section with limited stock and style goes up to 95% OFF wholesale price. We are not talking below retail price. Yes, it is below wholesale price. BigDeal4U.com offers wholesale clothing at below wholesale prices available to the PUBLIC with no standard reseller required.

BigDeal4U.com is subsidiary of 1FashionClothing.com who carries over 2000 variety of wholesale clothing, wholesale women's clothing and wholesale apparel with unbeatable closeout wholesale prices. For more information, please call 800-388-8249 or visit the web at http://www.bigdeal4u.com.

By: Claire Schaper

Best Approach in Finding Respectable Distributor of Wholesale Clothing

When planning to set- up a thriving clothing business, one essential way to go would be purchasing wholesale clothing from a respected company that ensures quality, trendy, and cost savings. Nowadays, many wholesale companies are in the market place and you can get a list of niche directories directly from cyberspace. Nevertheless, if you don't desire to fall for anything but superior quality wholesale distributors with the unsurpassed practicable cost, New York and the fashion district of Los Angeles are the easiest spots to go. Of course this goes for only when if you are in located in the states of New York and California. But if you get access to these places, walk around the streets of the fashion district jam-packed with women's wholesale clothing and apparel providing off-price and liquidated items both branded and non-branded names to choose from. If not, scour the wholesale clothing search engine and directories on the net and get yourself a list of shops based along the fashion district. These shops for the most part have online storefronts thus customers from anywhere here and abroad can easily find them. There are selected places where you can surf thousands of wholesale dresses, jeans, pants, active wear, work wear, t-shirts, tops, wholesale plus size clothing, accessories such as handbags, fashion jewelries, scarf, belts, sunglasses anything you can think, most likely you will get to find. The juicy part is you can buy items based on the budget you can afford and you have in mind.

Apart from women's wholesale clothing and apparel, these stores likewise sells niche fashion apparel. There are those that carry only name brands like shelf pulls and off-price Juicy Couture, Calvin Klein, DKNY, Kenneth Cole, Nine West, Guess and a whole lot more. There are those too that sells no tag wholesale apparel that supplies directly to big importers and when there's overstock that these big chain stores in the country failed to buy, you can then buy it from wholesale women's clothing liquidators for prices next to nothing and put your own brand on the brand name tags. You can target just about any age group doing this business. If you wish to cater to men's only, you can do it. Children's clothing is another niche you want to give a try. Then there's juniors who also is one of the biggest market as they tend to be the trend setters and last but not least, women's and wholesale plus size clothing. Among the best selling items for wholesale women's clothing and apparel includes fashion accessories, costume jewelry, halters, t-shirts, shorts, capris, bermuda, jackets, dresses, tops, jeans, night gowns, skirts, sportswear, sweaters, pajamas, lingerie, work wears and a whole lot more.

Each season, clothing wholesale distributors bring hot stylish selection to their stock, bringing new trends, colors and cut depending on the season. But whatever niche you have in mind, there's definitely wholesale clothing supplier you can find around. Now, if you're thinking about convenience, just shop online in your work clothes in your office or in your pajamas while drinking some hot coffee in the convenience of your home. Oh, did I mention about FREE shipping? These days when sales are extremely slow, most businesses thrown in lots of add-ons if you purchase a descent amount of items. Wholesale apparel distributors however offers free shipping if you at least buy $200 to $300 worth of items just as long as you're within the continental U.S. and special shipping rates to Hawaii, Alaska, US territories, Canada and overseas customers. Now, it even gets better if you sign-up for the mailing list after you made your purchase. You can get your hands on with their newest inventory with special prices not offered on their site plus clearance item special pricing only for those in their most preferred customers. Lastly, don't go for women's wholesale clothing wholesaler if the price is less than 40% under wholesale. Why? Because there are those that sells from 40% - 80% OFF and if you get lucky up to 95% OFF on clearance rack.

There you have it. Be clever. Smart retailers get the big bucks. Be one!

BigDeal4U.com is subsidiary of 1FashionClothing.com carries over 2000 variety of wholesale clothing, wholesale women's clothing and wholesale apparel with unbeatable closeout prices up to 80% OFF. For more information, please call 800-388-8249 or visit the web at http://www.bigdeal4u.com.

By: Claire Schaper

SEO 101: Common SEO Questions By Beginners

Learning SEO can be an extremely tedious task when you are trying to gather your own information throughout the web. Among a large amount of SEO enthusiasts are a set of most commonly asked questions. These questions are usually in regards to building links, optimizing keyword content, selecting keywords and other topics of that sort.

Even if you are an experienced SEO user, you should freshen up on old knowledge by occasionally reading about SEO tactics which you are already experienced in. This will keep your knowledge fresh and help to improve your current skills in SEO.

Reading as much as possible about SEO is an extremely important factor in determining how successful your SEO skills can become. The more information that is constantly soaked into your brain, the more creatively you will begin to be able to think about new ways to improve your SEO. With increased knowledge, comes increased awareness, and when you are aware of what needs to be done in order to be successful, then you can continue getting those important things taken care of.

Kaung at KMK Blog has written an article titled “Common Beginners’ SEO Questions”, covering a couple of the most commonly asked questions by SEO enthusiasts of all levels. That post has come up with as much important information for each subject as possible and answering these questions in very detail: How do I locate the best keywords to use for my site? And What Anchor Text Should I use to build links?. The best way of determining the effectiveness of an SEO strategy is to try and test it yourself. However, knowing which strategies have had the most success can keep you ahead of your competitors in the marketplace. So try to learn of tried and proven strategies that you can use for your own marketing and SEO, and you will have a better chance at successful search engine rankings. Check the “Common Beginners’ SEO Questions” at Kaung’s blog for further information.

If you wish to read few other related articles on SEO, it is recommended that you also check out “Boost Rankings Using SEO Articles”. More related posts can be found via searching in the “Webmaster Articles Category”; information on

• Keyword Density – Its Importance in SEO
• Learn, Get Help with SEO & Have Fun!
• Who’s Your Daddy? SEM or Content?
• The Beginning of The Death of SEO?
• Want To Know How Your Site Looks Like In Different Browsers Of Different OS?
• OMG Page Rank’s Updated!
• and more ...

Last but not least, Happy 2009!

Designing a USP for Your Business

Your brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be able to rationalise their choices. This is where awareness of another advertising theory - the USP - can be helpful to you.

The USP, or unique selling proposition, formula was developed by Rosser Reeves, an ex-copywriter who became head of the Ted Bates agency in New York. He wrote an excellent book, largely dealing with this theory but also covering other aspects of advertising, called Reality in Advertising.

To establish your USP, you compare your product or service with your competitors. Then you determine one feature you have which no one else can offer. This is your unique selling proposition. It is this which you must promote singlemindedly.

A 1987 issue of Marketing Week, the British trade paper, gave a wonderful example of how little the average marketing executive understands the phrases he deploys with such gay inconsequence. The subject was 'Store credit cards'. A bank executive said: The whole point of a Marks & Spencer, Boots, Dixons or even Fortnum & Mason card is to bring people into the store - and to provide a bit of a LISP' (my italics).

How a credit card can be a unique selling proposition when the same facility is offered by any number of retailers is difficult to comprehend. It reminds one of people who refer to things as being 'rather' unique, or 'fairly' unique. Here are some typical USPs:
'Cleans your breath while it cleans your teeth.'

Colgate toothpaste. 'The too good to hurry mint.' Murraymints. 'There's more for your life at Sears.' Sears Roebuck. 'It ain't fancy but it's good.' Horn & Hardarts. 'The mint with the hole.' Polo Mints. 'It takes a tough man to make a tender chicken.' Perdue Chicken

And, finally, another gentleman in the chicken business: 'It's finger lickin' good.' Colonel Sanders

One of the problems with the USP is that you sometimes have to rely upon some pretty trivial points of difference to arrive at your proposition - as you can see from the list above. And although, for simple products a good USP may often supply a successful selling idea, I think it is difficult to arrive at one for complex services such as American Express or The Consumers Association.

However, comparing yourself against your competition to discover what USP may exist is a great aid to clear thinking. For example, I was able to improve results for Odhams' Kathie Webber Cookery Club by writing a headline which was simply a personal way of expressing a USP: `My cookery cards mean you control your weight without giving up luscious food you love to eat.' This did well in the UK, and even in France, home of gastronomy. Moreover, subsequent approaches to selling this product revolved around this original thought. ====

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